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In today’s AI summary rundown:

1. NASA, GE, and Boeing Collaborate on Eco-Friendly Airplanes:

   NASA, GE, and Boeing are working together to create hybrid electric planes. Commercial aviation is a vital part of our modern world, with millions of people flying daily. However, the environmental impact of air travel, such as carbon emissions and noise, is a growing concern. Aviation regulators are addressing these issues, aiming for net-zero carbon emissions from commercial flights by 2050. This ambitious goal requires significant changes to airplane design and operations.

2. Apple Introduces 'Contingent Pricing' in the App Store:

   Apple is testing a new feature called "contingent pricing" that will be available to developers soon. This feature aims to help developers attract and retain subscribers by allowing them to offer discounted subscription prices to active subscribers of a different service. Apple hopes this will reshape competition in the App Store and foster user loyalty.

3. Meta's AI-Powered Ray-Bans Raise Privacy Concerns:

   Meta is launching an early access program for its new AI-integrated smart glasses, the second generation of Meta Ray-Bans. These smart glasses include Meta AI, an AI assistant that users can control with the wake phrase "Hey Meta" to access features like language translations and outfit recommendations in real-time. However, there are privacy concerns surrounding the extensive data collection required for these services, as Meta's privacy policies leave room for interpretation.

   Read time is 4 min..

Insight: Loneliness Battles Sparked: Digi App Soars Amidst Controversy, Filling the Void or Fueling Ethical Concerns?

Loneliness has become a pervasive issue in the United States, with a 2020 survey revealing that 61% of Americans feel the weight of isolation. Gallup's research further highlights that over 40 million Americans grapple with significant loneliness, with a higher prevalence among young adults.

The societal consequences of this loneliness epidemic are staggering. A study links loneliness to an estimated annual increase of $6.7 billion in Medicare spending, while health insurer Cigna reports that employers face a hefty $154 billion bill each year due to loneliness-related issues.

In response to this growing problem, a newly launched app called Digi, positioning itself as a "romantic companionship" platform, aims to capitalize on the loneliness trend. Remarkably, within just 24 hours of its launch, the app has garnered over 20 million impressions on X and is poised to break into the Top 50 on the App Store's Entertainment charts.

However, the app is not without controversy. Critics, including Rob Henderson, a Cambridge scholar known for his insights into human nature, express concern about the app's impact on younger users. Henderson suggests a paradox where those developing the app may dissuade their own children from using it while actively promoting it to other families.

As society grapples with the challenge of fostering real-life connections, apps like Digi aim to bridge the loneliness gap. Yet, as the app gains popularity, questions about its ethical implications persist. The clear market opportunity contrasts with the ongoing debate surrounding the app's potential impact on users, especially the younger demographic.

AI Training: Tutorial of the Day

Today, let's dive into a quick and fun tutorial on how you can harness the power of AI to spark your creativity and strategization skills. We're going to create a campaign while using the help of ChatGPT!

1. Select a Theme: Choose a theme that sparks your interest, be it a marketing strategy or a social media one.

2. Craft a Prompt: Develop a detailed prompt, like “Come up with an Instagram marketing strategy for Brand “XYZ” targeted towards people ranging between 18-30 years of age."

3. Pick an AI Tool: Explore user-friendly generators like ChatGPT or Google’s BAARD to bring your prompt to life.

4. Input Your Prompt: Feed your crafted prompt into the chosen AI tool and watch the creativity unfold!

5. Admire Your Art: Within moments, explore the strategy and refine it further according to your brand. Share it in your community or use it as inspiration for your projects! Remember, the more detailed your prompt, the more impressive the AI-generated results!

Remember, the key is to be as descriptive as possible in your prompts. AI tools are great at following detailed instructions, so the more vivid your description, the better your results!

Prompt: I want you to act as an advertiser. You will create a campaign to promote a product or service of your choice. You will choose a target audience, develop key messages and slogans, select the media channels for promotion, and decide on any additional activities needed to reach your goals. My first suggestion request is "I need help creating an advertising campaign for a new type of energy drink targeting young adults aged 18-30."

Output: Campaign Title: PowerSurge Unleashed: Ignite Your Energy!

Target Audience: Young adults aged 18-30 who lead active lifestyles, including students, professionals, and fitness enthusiasts.

Key Messages:

1. Revitalize Your Day: Experience an unprecedented surge of energy to conquer your daily challenges.

2. Fuel Your Passion: PowerSurge Unleashed is designed to enhance your performance, whether at work, in the gym, or pursuing your hobbies.

3. No Crash, All Energy: Enjoy sustained energy without the dreaded crash, thanks to our unique formula.

Slogan: "PowerSurge Unleashed: Unleash the Power Within!"

Media Channels:

1. Social Media:

• Instagram and Facebook: Engaging visuals, testimonials, and short videos showcasing the energy boost and lifestyle benefits.

• Twitter: Trending hashtags, polls, and real-time updates on events and promotions.

2. Influencer Collaborations:

• Partner with fitness influencers, gamers, and young professionals to create authentic content promoting PowerSurge Unleashed.

3. Event Sponsorship:

• Sponsor local fitness events, concerts, and college sports competitions to reach the target audience directly.

4. Online Platforms:

• YouTube: Engaging video ads demonstrating the product benefits and how it fits into different lifestyles.

• Google AdWords: Targeted ads based on user interests and search behavior.

5. Partnerships:

• Collaborate with gyms, cafes, and co-working spaces to offer exclusive promotions and product placements.

6. Retail Promotions:

• Eye-catching displays and promotions in popular convenience stores, gyms, and college campuses.

7. Email Marketing:

• Targeted email campaigns offering exclusive discounts, product launches, and lifestyle tips.

Additional Activities:

1. Launch Event:

• Host an energetic launch event with live music, interactive activities, and product sampling.

2. User-Generated Content Contest:

• Encourage users to share their PowerSurge moments with a branded hashtag for a chance to win prizes.

3. Limited Edition Merchandise:

• Create exclusive PowerSurge merchandise to build brand loyalty and create a sense of community.

4. Community Engagement:

• Foster a sense of community through online forums and social media groups, where users can share tips and experiences.

Remember to track the campaign's performance using key performance indicators (KPIs) such as social media engagement, sales data, and brand sentiment. Adjust the strategy based on the results to maximize the impact of the PowerSurge Unleashed campaign.

Quirky AI Tools

1. Be My Eyes AI: Helping Hands with GPT-4

   Be My Eyes AI, born in 2015, connects visually impaired folks with sighted volunteers via video calls. Now integrated with GPT-4, it identifies objects through image text generated by user-submitted pictures. The Virtual Volunteer tool aids when the bot falls short, ensuring assistance through video chat is always available for those in need.👀

2. Socratic: Smart Study Buddy

   Socratic, the free AI app, tackles students' math queries using Google AI. Snap a pic of your problem, and Socratic delivers solutions with visual explanations. Its machine learning and AI grasp diverse subjects, from Math to World History, offering a helpful, cost-free study companion.📚

3. Fyle: AI-Powered Expense Ease

   Fyle, accessible on desktop and mobile, streamlines employee expense management using AI. It handles reporting, real-time data extraction, travel requests, and more. Integrating with Visa and Mastercard, Fyle sends automatic transaction notifications and allows receipt submissions via Gmail, Outlook, and Slack, making expense management a breeze for employees.💼

Trending AI Startups

1. Zoox: Crafting Smart City Rides

   Zoox specializes in creating cutting-edge vehicles tailored for urban living. Unlike retrofitting existing cars, they design cars from scratch, putting their self-driving models to the test in real urban environments like San Francisco and Las Vegas. 🚗

2. 3Play Media: Making Videos Inclusive

   3Play Media is on a mission to make online videos accessible to everyone. Using a blend of human expertise and machine learning, their live captioning service instantly transforms spoken words into text, ensuring a more inclusive online experience.📽️

3. Drata: Autopilot for Compliance

   Drata offers a platform with an autopilot system for continuous, automated monitoring and evidence collection. This ensures companies remain compliant and secure. Notably, Lemonade, an insurance provider, reported an 80% reduction in compliance audit prep time with Drata, thanks to actionable insights, reports, and alerts.🛡️

4. BigPanda: AI Guardian for IT

   BigPanda employs AI to proactively detect and respond to potential IT outages. Sorting through a barrage of alerts and data, the platform identifies individual incidents and provides in-depth analysis, allowing IT professionals to address issues before they escalate into full-fledged outages.🐼

These startups are at the forefront of AI innovation, offering a range of services and technologies that are shaping the future of various industries.

AI-Generated Image of the Day

Prompt: Capture the enchanting moment of a 12-year-old girl absorbed in a well-loved book within a cozy, dimly lit room. The soft, warm lighting highlights her curious expression as she leans forward in a plush armchair. The aged book emits a mystical aura, casting a dreamlike glow in muted blues, purples, and greens. Within this radiant aura, subtle glimpses of magical landscapes and mythical creatures emerge, seamlessly integrated into the glow. The background features a reading nook with a diverse bookshelf, a cozy blanket, and a small table with a cup of tea. The image evokes a quiet enchantment, inviting viewers to share in the girl's immersive reading experience, where the fantastical world unfolds through the ethereal light surrounding her.

Tip: the more specific the better

Question of the Day

Today’s Meme 

That’s a Wrap 

That’s it for today’s news in the world of AI!

If you have anything interesting to share, please reach out to us by sending us a DM on Twitter: @dthareja or email me at [email protected]

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Until next time!

Dhiraj

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